Strategic Vision Recognizes Kia In Total Quality Impact (TQI) Study

Jun 24, 2016

The results of the Total Quality Impact (TQI) study have been released by Strategic Vision and Kia Motors was recognized as the highest quality brand under $26,000 (in a tie). There were more than 39,000 new car owners surveyed by the company in order to determine the overall winners and the winners in each of the various vehicle segments. Along with the top recognition for the entire brand the all-new Kia Sedona and Sorento also earned the highest TQI scores in their segments.

“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”

“Kia Motors Recognized as One of the Highest Quality Brands in the Auto Industry by Strategic Vision.” KIA MOTORS RECOGNIZED AS ONE OF THE HIGHEST QUALITY BRANDS IN THE AUTO INDUSTRY BY STRATEGIC VISION. N.p., 16 June 2016. Web. 20 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11536/kia-motors-recognized-as-one-of-the-highest-quality-brands-in-the-auto-industry-by-strategic-vision>.