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Charitable Contributions

Our Commitment to
Community & Charity

As a local, family-owned business, we believe very strongly in giving back to our local community. We believe we have a responsibility to our customers to keep our charitable support close to home so they, or their loved ones, will have an opportunity to benefit.

Below, see just a few of the charities that you will be indirectly supporting by purchasing and servicing your vehicle with us.

Congratulations, and thank you!

To Life: The Capital Region’s personal source for breast cancer support and health education.

To Life is a local breast cancer charity serving a 10-county area from locations in Delmar and Saratoga. To learn more visit ToLife.org.

We are proud recipients of the 2016 Community Advocate Award.

$102,000+
Donations to date!
The Morrell Science Center at Siena College

Destination Kia and the Morrells donated the Morrell Science Center Building. The Morrell Science Center encompasses the chemistry department and most parts of the biology department. The 55,000-sq. ft. facility includes:

  • 10 teaching labs.
  • 24 research labs.
  • 3 electronically enhanced classrooms.
Scholarships Offered Annually by the Morrell Family:
  • The Morrell Family Scholarship:
    The Morrell Family Scholarship is awarded annually to an upper class student who exhibits James J. Morrell ‘66 active involvement in community service endeavors a commitment to his fellow man. The scholarship was established by James and Kathleen Morrell in honor of their families. Awards are based on financial need and academic eligibility and may be renewed.
  • The Morrell Family Scholarship for Broadcast Journalism/Communications:
    The Morrell Family Scholarship for Broadcast Journalism Communications is awarded annually to students who exhibit James J. Morrell’s ‘66 active involvement in community service endeavors and commitment to his fellow man. The scholarship was established by James and Kathleen Morrell in honor of their families. Awards will be given to students in the School of Business and School of Liberal Arts with an interest in pursuing a career in some aspect of Broadcast Journalism/Communications.
Destination Kia is proud to support St. Jude Children’s Research Hospital: Finding cures, saving children & babies

A percentage of every new Kia that Destination Kia sells is donated to St. Jude Research Hospital. That donation amount is matched by Kia. In addition, Destination Kia supports the local fundraising for St. Jude.

$65,000+
Donations with Kia match since 2023
Donations with Kia match since 2023
As a military veteran himself, Mr. Morrell has always strongly supported veteran charities and organizations
Blue Star Mothers of America, Inc.: Capital Region NY 2

In 2009, when the Morrells found out the Blue Star Mothers were using their personal, unheated garages to pack their freedom boxes, they knew they needed help. Since then, the Morrells have provided Blue Mothers with approximately 2,000 square feet of commercial space, complete with kitchen and restrooms, free of charge to store and organize their donations and pack the Freedom Care boxes to send to military members from the Capital Region.

The Morrells cover all the taxes, utilities, and expenses associated with the space.

To learn more visit CapitalRegion2bsm.org.

$10,000+
Additional donations to the Blue Star Mothers
through golf outings and Blue Jean Balls.
Additional donations to the Blue Star Mothers through golf outings and Blue Jean Balls.
Seven Seals Award: Presented in recognition of significant individual or organizational achievement, initiative, or support that promotes and supports the ESGR mission.

Awarded in 2020 by the Department of Defense to the Businesses for meritorious leadership and initiative in support of the men and women who serve the United States of America in the National Guard and Reserve

$250,000+
Donations from their advertising to promote the National Guard, the Reserves, and promote recruiting efforts for the other branches of the military.
Donations from their advertising to promote the National Guard, the Reserves, and promote recruiting efforts for the other branches of the military.

In addition, Morrell businesses employ and have employed multiple members of the Guard and Reserves.

Folds of Honor: Meeting sacrifice with hope.

Folds of Honor is a leading non-profit organization that provides educational scholarships for children and spouses of fallen or disabled American military service members and first responders.

To learn more visit FoldsOfHonor.org.

Our Expanded Mission: First Responders

With over 240 million calls made to 9-1-1 each year, Folds of Honor is proud to stand with the brave Americans that protect our families.

  • 800,000 Law Enforcement Officers
  • 1,062,800 Firefighter Personnel
  • 241,000 Full-time EMT and Paramedics
Empowering Futures Through Education
  • Since 2007, Folds of Honor has awarded over 52,000 educational scholarships.
  • Those 52,000 educational scholarships total about $244 Million in educational impact.
  • Minority recipients represent 45% of all scholarships awarded.
  • Folds of Honor is proud to have a cumulative average ratio of 91% of every dollar raised going to our scholarship program.
  • Folds of Honor is proud to be rated 4 out of 4 stars by Charity Navigator.
A Call to Uplift Generations
  • There are more than 1 million disabled and fallen service members affected by war.
  • Nearly 2 million dependents of military heroes are adversely affected by war.
  • More than $9 Billion is the cost to provide educational scholarships to the dependents of fallen and disabled service members.
$35,000+
Donationed to provide scholarships since 2023
Donationed to provide scholarships since 2023

Folds of Honor Dept. #13,
Tulsa, OK 74182

(918) 274-4700
contact@foldsofhonor.org
FoldsOfHonor.org

Folds of Honor Dept. #13, Tulsa, OK 74182

(918) 274-4700 | contact@foldsofhonor.org | FoldsOfHonor.org

Patriot Guard Riders of New York, Inc.

A 100% volunteer, non-profit organization, that ensures dignity and respect at memorial services and other events honoring Fallen Military Heroes, First Responders, Active Military Personnel, and honorably discharged veterans.

To learn more visit PGRNY.org.

Destination Kia and the Morrells are proud to support the Patriot Guard in their wonderful mission through donations of meeting space, money, and support. Kathy Morrell is an honorary member of the Patriot Guard.

The Community Hospice: Offering support and care for people with a life-limiting illness.

A local hospice and palliative car provider serving 8 counties.

  • 10x Walk for Hospice sponsor.
  • 10x Swinging on a Star gala sponsor.
  • Recipient of first-ever Swinging on a Star award.
  • James Morrell has served on the Board of Directors since 2016.
$175,000+
Donations to date!

To learn more visit CommunityHospice.org.

Supporting Ukraine, Together…

James & Megan have personally donated $50,000

Our Customers & Friends have donated over $18,000

$68,000+
Total donated to Caritas & CRS (Catholic Relief Services)
to support Ukrainian Refugees in 2022.
Total donated to Caritas & CRS (Catholic Relief Services) to support Ukrainian Refugees in 2022.
Capital Region Crime Stoppers

A program that allows people to provide anonymous tips and information to local law enforcement with the possibility of receiving a CASH REWARD.

To learn more visit CapitalRegionCrimeStoppers.com.

Destination Kia and the Morrells donated a Kia Sedona for use as the official Crime Stoppers vehicle.

Charity Challenge: Thank you to all our participants!

“We hope this donation can bring a smile to a child’s face, which is what it’s all about for us.”
~ James Morrell

2019

James and Megan Morrell of Destination Kia launched the Charity Challenge, inviting all local charities, schools, or nonprofit organizations to upload a 5-second video to destinationkia.com saying “Go Kooky for Kia at Destination Kia. Puppies and Babies not Included.”

  • 1st Place ($10,000): Homeward Bound Dog Rescue of New York
  • 2nd Place ($5,000): Colonie Raiderettes
  • 3rd Place ($2,500): Center for Disability Services
  • Dealer Choice Winner ($2,500): Veterans Adaptive Sports (VA)
2024

James and Megan Morrell were thrilled that the Charity Challenge was a huge success again in 2024. While their original commitment was $20,000, because of the overwhelming number of submissions and enthusiasm, they ended up donating a total of $42,000 to local charities and sports teams.

*All qualifying entrants in 2024 Charity Contest received a minimum $500 donation for entering the contest.

Destination Kia of Albany Winners:
  • 1st Place ($10,000): Colonie Junior Wolf Pack
  • 2nd Place Tied ($5,000 each): Triple Threat Athletics/Threat Booster Club & Bethlehem Softball League
  • 3rd Place ($2,500): Guilderland Diamonds 10U Softball Team
  • Awarded $2,500: Wide World of Dance/Dan Bruno Memorial Foundation for college scholarships to dancers.
Destination Kia of Utica Winners:
  • 1st Place ($10,000): Bosanski Behar
  • 2nd Place ($5,000): ADK Mountain Martial Arts Families
  • 3rd Place ($2,500): Utica Masjid
Dealer Choice Winners:
  • Awarded $2,500: Shaker Crew
  • Awarded $2,500: Burnt Hills Rowing Association
  • Awarded $2,500: Future Stars Krajisnik SC
Other local charities who benefited from this contest in the Capital Region/Utica include:
  • ACTKO
  • All Abilities Productions of Upstate New York
  • Anita’s Stevens-Swan Humane Society
  • Burnt Hills Rowing Association
  • Capital District YMCA
  • Catholic Central School
  • Colonie Pop Warner Cheerleading
  • Crush Elite
  • Duanesburg Cyclones 12 & Under (12U) Travel Softball Team
  • Future Stars Krajisnik SC
  • Guilderland Field Hockey Booster Club
  • Homeward Bound Dog Rescue of NY
  • Joan Nicole Prince Home
  • Kelberman
  • KUD Bosanska Mladost Utica
  • Lansingburgh JV and Varsity Girls Basketball
  • Liberty House Foundation
  • Maple Hill Junior/Senior High School International Club
  • Mountaintop Horselove Ranch in Richmondville, NY
  • Niskayuna Youth Cheer
  • Niskayuna 11u Baseball
  • North Colonie 7u Travel Baseball
  • North Colonie 8u Travel Baseball
  • Rotterdam Community Center
  • Rotterdam United Soccer Team U-16 Girls
  • Saratoga Soundtrack Chorus
  • Shaker Crew
  • South Colonie Girls Softball
  • St Judes
  • The World of Dance
  • T.R. Proctor High School Future Business Leaders of Anerica
  • Troy Patriots Pop Warner Cheer
  • Utica Little League
North Colonie Central Schools

Since 2015, the Morrells and their businesses including Destination Kia have donated over $30,000 direct to the school district and to the PTA’s. In addition, their businesses donated over 1000 customized fabric masks and 12 IQ Air Hospital Air Purifiers during the pandemic.

To learn more visit NorthColonie.org.

Saints FC (Football Club) - Latham, NY

Supporting youth soccer in North Colonie.

$20,000+
Donationed since 2023

To learn more visit SaintSFC.org.

Shaker High School Boy’s Basketball

In 2025 Destination Kia and the Morrells donated $5,400 to the Shaker Booster Club to cover the costs of the Championship Rings given to the NY State Champion Boys Basketball Team.

To learn more visit MaxPreps.com/NY/Latham/Shaker-Bison/Basketball/.