Obsessively Crafted: Recycled Brooklyn

Jul 30, 2015

At the beginning of June, Kia launched their Obsessively Crafted series as part of the advertising for the 2016 Kia Optima. Through this series, the brand has showcased different companies based in New York that make high-quality hand-crafted items. The message of the series is to bring attention to the detail and passion that goes into making hand-crafted objects. The same attention to detail and passion that Kia engineers and designers used when creating several parts of the 2016 Optima.

The first two videos in the series featured companies that specialize in hand-crafting watches and surfboards and the third and final video features a company called Recycled Brooklyn, located in Brooklyn, NY. This company specializes in creating custom furniture made from reclaimed wood and recycled materials. Co-Founder Steve Loftice shares how he spent 15 years working in an office and never found the fulfilment that he gets from creating objects from scratch.

See the final spot in the video above.