May represents the fourth month that Kia Motors America (KMA) has achieved a new sales record throughout the first five months of 2016. Additionally, with a total of 62,926 units sold in May this is the brand’s best-ever sales result for that month.
“Our popular ‘Summer’s On Us’ sales event generated significant showroom traffic, and we reached new heights in May despite two fewer selling days this year and an overall slowing of sales seen throughout the industry,” said Michael Sprague, chief operating officer and EVP, KMA. “With the all-new Sportage attracting more customers than ever before, and the return of our music-loving hamsters in a new campaign for the Soul, we are confident customers will continue to discover all that the ‘New Kia’ has to offer.”
The Sportage achieved its highest-ever monthly sales total with a 91 percent increase to reach 8,568 units. A few other models also achieved a double-digit sales increase with the Sorento reporting a 10.9 percent increase to reach 11,914 units, the Sedona coming up 25.8 percent to end the month with 5,170 units, and the Forte reporting a 15.4 percent increase to reach 9,910 units.
Additionally, the all-new Cadenza achieved a May sales result of 468 units and sales of the Soul came to 13,706 units.
“KIA MOTORS AMERICA ANNOUNCES RECORD MAY SALES.” Kia Media. N.p., 1 June 2016. Web. 01 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11524/kia-motors-america-announces-record-may-sales2>.
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