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Feb 15, 2016

Last year NBA All-Star LeBron James became the official spokesperson for the all-new Kia K900 luxury car. LeBron stated that he reached out to Kia about being the spokesperson after being so impressed with his personal K900. While the K900 may be a luxury model there were still many fans who did not believe that a successful sports star such as LeBron would actually be driving a Kia. So, over the last few months, Kia and LeBron have been releasing a series of humorous advertisements that play off some of the doubting comments that fans sent out via twitter.

For the new series, three tweets that expressed doubts about LeBron’s daily use of a K900 were turned into commercials with the individuals who sent the tweet being called out. In the first spot, we saw LeBron heading off to collect from a twitter user who bet $10 million that he did not actually drive a K900. In the second spot, he proved to one user that they were 100 percent wrong in their prediction that there is a zero percent chance he drives this vehicle. Finally, in the latest spot, he challenges a user that stated: “LeBron drives a Kia like I fly a spaceship”. In order to prove them wrong LeBron gears up in a spacesuit and heads off to meet up with the twitter user to go for a ride.

Check out the latest spot “Spaceship” in the video below.