LeBron James Edition K900 To Be Auctioned Off

Apr 27, 2015

LeBron James, Luxury Ambassador for Kia Motors has joined forces with Charitybuzz to auction off a one-of-a-kind LeBron James custom K900 with the proceeds to benefit Lebron James Family Foundation. James recently unveiled the all-new model at the 2015 NBA All-Star game at Madison Square Garden, while also making appearances at Cleveland and New York this month. This model is adorned with a variety of custom features such as personalized King James Limited Edition Plaque #01, Alcantara Suede interior and headliner, LBJ icons in the headrests, color-matched diamond contrast stitching throughout the vehicle, customized Lexicon® Logic 7® audio system and Llumar® Ceramic window tint.

“The K900 challenges everything people think they know about Kia, and the King James Edition takes on a new personality by showcasing LeBron James’ unique style,” said Tim Chaney, vice president of marketing communications, Kia Motors America. “We are proud that LeBron chose to drive a Kia, and to provide fans the opportunity to bid on the K900 and have the proceeds go to the LeBron James Family Foundation.”