Lebron James Challenges Doubters In New Advertisement

Dec 10, 2015

When LeBron James became the official K900 Luxury Ambassador last year there were many people who did not believe that he was a true fan of the vehicle or that he drove it on a regular basis. In fact, many fans took to twitter to express their doubts tweeting thoughts such as:

“There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia.”
“LeBron drives a Kia like I fly a spaceship.”
“I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia.”

As a result, James and Kia Motors America have teamed up once again to release a new advertising campaign for the luxury vehicle. In each of the three spots, James will be addressing each of those tweets proving to each doubting fan, that he does in fact, take his K900 out as often as possible. You can see the first of the three spots in the video above and be sure to look out for the release of the remaining two videos soon.

“The award-winning K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia,” said Tim Chaney, vice president of marketing communications, KMA. “LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900.”

“LEBRON JAMES TELLS “THE TRUTH” ABOUT DRIVING HIS KIA K900 LUXURY SEDAN.” N.p., 3 Dec. 2015. Web. <http%3A%2F%2Fwww.kiamedia.com%2Fus%2Fen%2Fmedia%2Fpressreleases%2F10968%2Flebron-james-tells-the-truth-about-driving-his-kia-k900-luxury-sedan>.