Kia Wins Best Super Bowl Commercial

Feb 9, 2017

Nothing was more memorable than watching a team execute the biggest comeback in Super Bowl History, but if you want our opinion, we think Kia came pretty close! If you tuned in for the big game on Sunday, we’re sure you saw Kia’s Super Bowl commercial, “Hero’s Journey” starring Melissa McCarthy and the 2017 Kia Niro. If you missed it, you can catch it right here. We’re happy to announce that the spot won the 29th annual USA Today Ad Meter competition! Since 1989, Ad Meter has been an authority on advertising excellence. This year, more than 15,000 panelists voted on every national ad on a 1-10 scale. If you want to celebrate this prestigious honor the right way, visit Destination Kia for a test drive!

Sports, Erik Brady. “Kia Wins USA TODAY’s Ad Meter behind Melissa McCarthy’s ‘Hero’s Journey’.” USA Today. Gannett Satellite Information Network, 06 Feb. 2017. Web. 07 Feb. 2017. <http://www.usatoday.com/story/sports/ad-meter/super-bowl/2017/02/06/melissa-mccarthy-kia-ad-captures-2017-ad-meter-title/97540302/>.