Kia To Release New Football-Themed Advertisements For 2016 Sorento

Oct 14, 2015

Kia Motors America (KMA) is back for “NBC Sunday Night Football” for the second season, and this time, the brand’s focus will be on a marketing campaign for the 2016 Sorento CUV. The official campaign began on October 4 and will continue through the entire 2015-2016 NFL season. This model made its infamous first commercial appearance during last year’s Super Bowl in the commercial called “The Perfect Getaway” starring Pierce Brosnan. So, it is only fitting, that the newest round of advertisements for this model should be aired during prime time football as well.

“Sunday Night Football attracts the largest primetime audience and provides an excellent opportunity to connect with football fans and showcase the premium utility experience of Kia’s largest and most capable CUV ever,” said Tim Chaney, vice president of marketing communications, KMA.

Throughout the season, Kia will be releasing three new advertisements featuring the 2016 Kia Sorento CUV that show off this impressive model while also sticking to the football theme. In each of the three spots, called “Participation”, “Great Game”, and “Pants”, we see “football parents” attending their kids’ games and hear their inner monologues about what they are actually thinking.

Participation: