Kia Releases New #ObsessivelyCrafted Series for 2016 Optima

Jun 8, 2015

The 2016 Kia Optima is an impressively crafted vehicle that offers a high level of style and luxury along with its premium performance, safety, and efficiency. In order to promote the high-end craftsmanship that went into the creation of this all-new model, Kia has released a new video series on their YouTube page called #ObsessivelyCrafted. In each video of the series, we are introduced to an expert craftsman who makes his or her living by hand crafting products, showing the same attention to detail and level of artistry that Kia designers used when creating the 2016 Optima.

In the first video of the series, we meet Greg Mills, on of the co-founders of Throne Watches in New York City. Greg started this company with three of his best friends a few years ago and they spend their day crafting custom leather watch straps. Greg says that this company formed out of a hobby that they all picked up in learning to work with leather and people began to admire the products that they made, leading them to open a business together. Each piece that they make is hand crafted, complete with their signature hand-stitching and artistry.

You can hear Greg tell the full story of Thron Watches in the video above and look out for the arrival of the 2016 Kia Optima to our showroom here at Destination Kia.