Kia Moves Up Once Again In J.D. Power’s Initial Quality Study

Jun 25, 2015

Kia Motors yet again achieved a major accomplishment. They were recognized as J.D. Power’s second highest-ranking brand in J.D. Power’s Initial Quality Study (IQS). Since just last year, Kia scored 20 points higher, allowing it to jump four positions to the number two slot out of 33 brands in the study.

Their jump was fueled by the Soul and Sorento with additional help from the Optima, Sportage, Rio, Sedona, and Cadenza.

“We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”

Thanks to sales more than doubling over the past six years, Kia has managed to steadily climb in the rankings from year to year. Kia made its power move into the top 10 in the 2013 rankings, thanks to the Sportage and Soul, which both earned top spots in their segments.

This year is J.D. Power IQS’s 29th year and each year they generate results with feedback from drives in 26 segments. After the first 90 days, owners give their feedback for engine and transmission performance, driving experience, and quality related problems.