Kia Motors Achieves Top Ranking In J.D. Power 2016 IQS

Jun 28, 2016

Kia Motors America has been recognized as the highest-ranking automotive brand in the J.D. Power 2016 Initial Quality Study (IQS) making this the first time in 27 years that a non-premium brand has achieved this impressive ranking. Over the past few years Kia has consistently climbed in the rankings of the IQS with them earning a ranking in the 10 ten for the first time in 2013 and then landing in second place in 2015.

“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

The J.D Power IQS evaluated overall owner satisfaction with their new vehicles purchases or leases within the first 90 days of ownership. Each new vehicles is evaluated through an extensive survey that measures satisfaction in a range of categories such as engine and transmission performance, driving experience, and more.

In addition to the overall ranking for the brand, five of their vehicles were ranked in the top three for their individual segments. These vehicles included the Sportage and Soul, Rio, Forte and Sorento.

“Kia Motors Ranked Number One in the Auto Industry for Initial Quality by J.D. Power.” Kia Media. N.p., 22 June 2016. Web. 27 June 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11543/kia-motors-ranked-number-one-in-the-auto-industry-for-initial-quality-by-jd-power>.