Kia Expands Marketing Campaign for Midsize Sedan with Christopher Walken

Jan 25, 2016

It is no secret that the 2016 Kia Optima has separated itself from a class of otherwise boring, uninspired midsized sedans. The Optima draws attention with its European style and advanced design. Kia is now looking to turn even more heads as they expand their marketing campaign to include Academy Award Winner, Christopher Walken.

Michael Sprague, COO and EVP for Kia Motor Company explains, “Kia is a recognized industry leader in styling and quality, and like the all-new Optima, these new ads stand out from the competition with the assistance of someone who knows a thing or two about being distinctive.” Walken will join NBA-All Star, Blake Griffin to continue the “Next Level” Kia Optima commercial series. This will be the seventh consecutive year Kia will appear in the Super Bowl Broadcast.

See these two new spots below:

“Kia Optima Breaks the Midsize Sedan Mold in Expanded Marketing Campaign.” Kia Media. N.p., 11 Jan. 2016. Web. 21 Jan. 2016. <http://www.kiamedia.com/us/en/media/pressreleases/11106/kia-optima-breaks-the-midsize-sedan-mold-in-expanded-marketing-campaign>.