2016 Kia Optima and Sorento Awarded By Road & Travel Magazine

Dec 2, 2015

The 2016 Kia Optima has been chosen as the International Car of the Year by Road & Travel Magazine (RTM) making this the fourth year in a row that a Kia vehicle has been the recipient of this award. Additionally, the 2016 Kia Sorento was chosen as the International SUV of the Year. Both models were selected for their combination of stylish design, premium available features and smooth performance and drivability capabilities.

“The Optima and Sorento are two of Kia’s best-selling vehicles and both were instrumental in the transformation of the brand,” said Michael Sprague, chief operating officer and EVP, KMA. “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”

RTM has been giving out their prestigious “Of the Year” awards since 1995. The vehicles that are chosen as the winners are selected by the ICPTY jury which is made up of journalists from several top publications such as MSN Autos, Consumer Guide® Automotive, RTM, and New Car News Syndicate. The jury considers a number of vehicle factors for each model along with each brand’s ability to create marketing campaigns that connect emotionally with customers.

The 2016 Kia Optima and 2016 Kia Sorento are both available here at Destination Kia where we happily serve customers from Albany, Schenectady, Clifton Park, Queensbury, and Kingston, NY. Stop by today and take them oth out for a test drive.

“ALL-NEW 2016 KIA OPTIMA AND SORENTO WIN ‘INTERNATIONAL CAR OF THE YEAR’ AWARDS.” Kia Media. N.p., 18 Nov. 2015. Web. <http%3A%2F%2Fwww.kiamedia.com%2Fus%2Fen%2Fmedia%2Fpressreleases%2F10931%2Fall-new-2016-kia-optima-and-sorento-win-international-car-of-the-year-awards>.