Kia Motors America (KMA) is back for “NBC Sunday Night Football” for the second season, and this time, the brand’s focus will be on a marketing campaign for the 2016 Sorento CUV. The official campaign began on October 4 and will continue through the entire 2015-2016 NFL season. This model made its infamous first commercial appearance during last year’s Super Bowl in the commercial called “The Perfect Getaway” starring Pierce Brosnan. So, it is only fitting, that the newest round of advertisements for this model should be aired during prime time football as well.
“Sunday Night Football attracts the largest primetime audience and provides an excellent opportunity to connect with football fans and showcase the premium utility experience of Kia’s largest and most capable CUV ever,” said Tim Chaney, vice president of marketing communications, KMA.
Throughout the season, Kia will be releasing three new advertisements featuring the 2016 Kia Sorento CUV that show off this impressive model while also sticking to the football theme. In each of the three spots, called “Participation”, “Great Game”, and “Pants”, we see “football parents” attending their kids’ games and hear their inner monologues about what they are actually thinking.
Participation:
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For the fifth month in a row, Kia Motors America (KMA) has reported that the brand has set a new monthly sales record. Throughout September, the brand’s sales reached 49,820 units increasing 22.6 percent over sales from this month last year. Additionally, the brand’s best sales performance in history has continued throughout the third quarter of the year with Year-To-Date sales 7 percent higher than last year reaching 475,978 so far this year.
“In addition to the Labor Day weekend and strong consumer confidence, our sustained growth stems from buyers who are entering the market for the first time in years and discovering the transformed Kia brand,” said Michael Sprague, chief operating officer and EVP, KMA. “We’re on a mission to elevate brand perception to match the reality of our world-class products, and with the all-new 2016 Optima set to arrive in showrooms soon, we will continue to invite consumers to discover the new Kia
Kia Highlights:
- Sales of the Cadenza reached 859 units
- Sales of the Forte increased by 19.3 percent with 5,388 units
- Sales of the K900 487.5 percent with 329 units
- Sales of the Optima increased by 7.4 percent with 11,719 units
- Sales of the Rio reached 1,480 units
- Sales of the Sedona increased by 395 percent with 3,039 units
- Sales of the Sorento increased by 42 percent with 9,380 units
- Sales of the Soul increased by 26 percent with 13,614 units
- Sales of the Sportage increased by 6 percent with 4,012 units
2015 Kia Soul Is A Top Safety Pick
The 2015 Kia Soul has passed! The Insurance Institute for Highway Safety’s Top Safety Pick test, that is. The IIHS awarded a rating of “Good” to the Soul thanks in part to the passing of the difficult to pass “small overlap front crash test”. This test simulates what would likely happen if a vehicle strikes an object like a utility pole or a tree and is rated on a four-point scale from poor to good. It also earned “Good” scores in the other four tests: moderate overlap side, moderate overlap front, head restraints and seats, and roof strength. By strengthening the front end and occupant compartment for the 2015 model “the driver space was maintained reasonably well with a small amount of intrusion,” IIHS said in a statement.
To test drive this exceptionally safe hatchback come see us at Destination Kia at 760 Central Ave in Albany, NY 12206 today. We look forward to getting you into the perfect car at an affordable price!
The 2015 Ultimate Minivan Challenge from Cars.com and MotorWeek took place earlier this month, with the 2016 Kia Sedona being declared the winner. Five of the most popular minivans available were pitted against each other in this competition to determine which one had the most to offer. In order to make this determination, a mixture of real customer opinions were considered along with the results of the comprehensive evaluation conducted by Cars.com and MotorWeek experts.
“The fully reimagined Sedona has been a tremendous success for the Kia brand, connecting on multiple levels with families and active lifestyle consumers alike,” said Orth Hedrick, vice president of product planning, Kia Motors America (KMA). “Its combination of bold design, advanced safety features and upscale cabin have resulted in a high level of appeal and desirability. Sedona is clearly redefining and revolutionizing the minivan category as a whole.”
The evaluation included a test drive on a 135-mile course which featured a variety of different road surfaces and conditions in order to test handling, ride, acceleration, and real-world fuel economy. The experts also compared the five models in terms of standard features, drivetrains, and technology.
Page To Be Released On 2016 Kia Forte
Destination Kia officially has the all new 2016 Kia Forte! We invite all of our customers from Albany, Schenectady, Clifton Park, Queensbury, and Kingston, NY to come in for a test drive and to also look out for our Research & Review page that will be coming soon to our website. This new page will outline and highlight the great standard and available performance, safety, and convenience features, as well as the MSRP and MPG. Contact us today and get let’s get the process of getting you into a brand new Kia started!
It’s Showtime At Destination Kia
It’s Showtime at Destination Kia! Not only do we have the best selection of new Kia’s in the Capital Region but we will also give you a free 40” Samsung HDTV or a 7” Samsung tablet when you purchase from us in the month of September*.
But don’t wait! We only have a limited number of vehicles left! And they are going fast! Give us a call or just drive to 760 Central Ave in Albany, NY 12206 and talk with any of our helpful associates!
*Exclusive Destination Kia offer. 40″ HDTV or 7″ Samsung tablet. Items may not be exactly as shown. Prior sales excluded. In stock units only. See dealer for details. Offer valid 9/1/2015 – 9/30/2015.
2015 Kia Optima Inspires Adventure
The 2015 Kia Optima has been designed to be reliable, efficient, powerful, stylish, and much more. Overall, this model is meant to inspire customers to hit the road by making them see the endless amounts of untraveled paths that the all-new Optima can now lead them down. With this new design and impressive amount of standard new technologies, this model can take you anywhere you could want to go.
Recently, the brand reflected this mentality in a new commercial that showcases the power of taking chances in life and never passing up on opportunities. In the commercial, a son informs his father that he has quit his job and sold all of his belongings so that he can purchase a new Optima and head out on a cross-country roadtrip. Check out the video above to find out what his father’s reaction was to this startling news.
Newly-Designed Kia Sportage Revealed
Kia has released a short video highlight reel of the newly designed Kia Sportage! The global debut of the fourth-generation SUV will take place on September 15th at the Frankfurt Motor Show. The new model offers greater passenger comfort, new technology, and better handling agility and will build on the success of previous models. Kia has introduced higher-quality materials, new performance options and new active safety features making it the safest Sportage yet. A new “GT Line” will also be introduced. This line will appeal to customers looking for a sportier driving experience from the Sportage.
Check out the 50-second video and see many of the improvements for yourself and then keep an eye out for the all-new Kia Sportage on our lot!
U.S. sales results for August have been announced by Kia Motors America( KMA), and the brand is stating that with a total of 58,897 units sold this is their best-eve sales results for August in company history. The brand’s overall sales total for the month is a full 7.7 percent higher than sales from last August, and their year-to-date sales so far this year have come to 426,160 units, increasing 5.4 percent from last year.
“Kia has outpaced the industry all year, and that trend continued in August as we set our fourth consecutive monthly sales record despite significant turbulence in the stock market and not having the benefit of Labor Day weekend sales,” said Michael Sprague, Chief Operating Officer and EVP, KMA. “Since its introduction in 2009, the wildly popular Soul has been one of the industry’s greatest success stories, and its record-setting August performance comes on the heels of being the highest ranked compact multi-purpose vehicle in initial quality by J.D. Power.”
August Highlights:
- Sales of the Rio reached 1,734 units
- Sales of the Forte increased by 19 percent with 6,862 units
- Sales of the Optima reached 13,980 units
- Sales of the Cadenza reached 322 units
- Sales of the K900 increased by 278 percent with 386 units
- Sales of the Sportage increased by 28 percent with 5,749 units
- Sales of the Sorento increased by 9.8 percent with 10,211 units
- Sales of the Sedona increased by 268 percent with 2,545 units
- Sales of the Soul increased by 13.6 percent with 17,108 units
Happy Labor Day From Destination Kia
To all our customers in Albany, Schenectady, Clifton Park, Queensbury and Kingston NY, Happy Labor Day from everyone here at Destination Kia! We hope you all enjoy the long weekend and come see us after at 760 Central Ave in Albany, NY, for all your automotive needs.
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