Kia “The Perfect Getaway” Series

Apr 15, 2015

Kia Motors America has launched a new campaign for the 2016 Sorento entitled “The Perfect Getaway”. The inspiration for this campaign came from the brand’s 2015 Super Bowl Commercial with the same name starring action movie hero Pierce Brosnan. For this new campaign, the brand will launch a six-episode series that features various individuals taking place in some spontaneous adventures. The campaign has been designed to not only promote the all-new model but to also inspire viewers to let loose more often.

“This is the first time Kia has partnered with Yahoo for custom video content and is an excellent opportunity to connect with action-adventure-minded consumers by showcasing the refined and capable 2016 Sorento,” said Tim Chaney, vice president of marketing communications, Kia Motors America. “The effort expands upon Kia’s ’The Perfect Getaway’ campaign featuring the Sorento in a variety of situations that outdoor enthusiasts can appreciate.”

The campaign originally started out in January and is run through the Kia Yahoo page. Here we have provided the first three videos in the series, be sure to check back for the remaining three “Perfect Getaway” adventures.

Target Practice:

Foraging For Food:

Zip[-Lining Mini-Moon: